HOW WE DO STRATEGY, USABILITY & MESSAGING
A powerful corporate messaging strategy is vital to the future of your organization. Invizon orchestrates strategies that are bring unity and integration within your Websites, apps, print collateral, trade show material, PowerPoint, e-learning and videos. We ask the important questions to better understand how we can reach your target audience with effective content creation, presentation and search engine marketing. services.
We commence by gathering feedback from your team, Website visitors and our experienced focus groups to understand what works and what does not. We then research and study your audiences to gather an insightful understanding of how best to tailor the user experience. We want your strategy to have a unified focus to capture your audiences’ attention and hold it for the long term.
Then we bring in our team of knowledgeable experts: Website strategist, Usability experts, Search Engine Optimization experts, Social Messaging Strategy, Information Architects, Designers, Programmers experts, and more to appropriately create the right solution tailor made for your organization regardless of how small or large.
We specify deliverable, we identify opportunities within the marketplace and help you to develop and execute a web strategy to successfully navigate these opportunities. We provide you with specific goals, specific solutions and a specific timeline
STRATEGY & USER INTERFACE DESIGN FOR WEB & APPS
Whether you are interested in creating a brand new Website, or redoing your existing Website, adding a mobile version of your Website, building a blackberry/windows/android/iPhone application and so many other Web related offerings, we work with you to answer the important questions before we start any project. We will help your organization refine its Web strategy and offer invaluable insight into the best plan of action and phased development of your ideas.
INVIZON’S STRATEGY DEVELOPMENT, WEB CONSULTING SERVICES, USABILITY ANALYSIS & WEBSITE TESTING.
Why is usability testing invaluable to you
- What is usability testing – A way of testing your design out with real users, long before you build it (using early prototypes). With user testing you get to see what works and what doesn’t, and what your customers think of it, without the expense of building the product first.
- Why you need it – Without either usability evaluation or usability testing, you may be building a product that contains major usability flaws – and the cost of correcting these later can be astronomical.
- What we do – We ask your users to work with your product as if they were using it in the real world. In a controlled lab environment we can analyze their behavior within the interface, providing much more accurate results than market research – what they tell you is not always what they do. We then analyze the video, audio and logged comments and produce an in-depth report of findings, which we present back to you.