A strong landing page serves one real purpose, turning a site visitor into a lead. If your website cannot turn browsers into buyers, your business is definitely not going to reap the rewards of SEO, PPC or any other marketing channel you are using to...
The term ‘Content is King’ is clichéd for sure, but with the continued growth and investment in digital, content is more important than ever before. Vivek Sharma, CEO of Movable Ink lays out why content matters so much today for email marketers, makes the business...
Data can be an enterprise's best friend or worst enemy. Being able to collect, analyze and leverage customer and organizational data across channels and departments can help organizations make better decisions in nearly every area from disrupting their current business model to delivering personalized customer experiences...
It seems that every website you visit nowadays needs an account and a password to access. From social media to news sites with paywalls to online banking, everything is protected by a string of letters and numbers. If you’re like most people, you avoid the hassle...
The Best JavaScript Frameworks JavaScript is regularly mentioned as one of the best programming languages and one that "everybody" should learn - or at least know something about. Demand for those skilled and fluent in JavaScript has never been higher, in fact, and one of the reasons...
In most domains, the way you measure performance is clear. Take hockey, for example. There are an uncountable number of factors that go into making a successful hockey team. In the end, though, it all boils down to a single number: the team that scores...
When it comes to user experience (UX), creating a list of forward-looking trends presents a unique problem: UX design as a discipline is backward-looking. Even if it’s just the very recent past, we often look back for insights about how to move forward. We want...
Poorly designed content marketing campaigns can make even the most ambitious projects crumble. Marketers get caught up in managing different tools and systems for multi-channel campaign delivery that they fail to recognize the most important part of this marketing mission: strategy. Running a strategic content marketing...
Snapchat recently released a new feature, and it’s an exciting one for small business owners. If you are looking for a new way to market your business to local customers, this may be what you’ve been waiting for. Snapchat now has what it is calling Snap...
The Laravel framework has received a lot of attention over the last few years and for good reason. Laravel is a free, open-source PHP web framework intended for the development of web applications following the model–view–controller (MVC) architectural pattern. The innovative web application framework is...
