Author: invtech
Building SEO Landing Pages That Convert
A strong landing page serves one real purpose, turning a site visitor into a lead. If your website cannot turn browsers into buyers, your business is definitely not going to reap the rewards of SEO, PPC or any other marketing channel you are using to...
08 August, 2017
Why Investing in Content is Vital to Email Marketing’s Continued Success
The term ‘Content is King’ is clichéd for sure, but with the continued growth and investment in digital, content is more important than ever before. Vivek Sharma, CEO of Movable Ink lays out why content matters so much today for email marketers, makes the business...
28 July, 2017
Data can be an enterprise’s best friend or worst enemy
Data can be an enterprise's best friend or worst enemy. Being able to collect, analyze and leverage customer and organizational data across channels and departments can help organizations make better decisions in nearly every area from disrupting their current business model to delivering personalized customer experiences...
27 July, 2017
Just How Safe Is Your Password?
It seems that every website you visit nowadays needs an account and a password to access. From social media to news sites with paywalls to online banking, everything is protected by a string of letters and numbers. If you’re like most people, you avoid the hassle...
19 July, 2017
The Best JavaScript Frameworks
The Best JavaScript Frameworks JavaScript is regularly mentioned as one of the best programming languages and one that "everybody" should learn - or at least know something about. Demand for those skilled and fluent in JavaScript has never been higher, in fact, and one of the reasons...
18 July, 2017
The Most Important Metric You Aren’t Tracking?
In most domains, the way you measure performance is clear. Take hockey, for example. There are an uncountable number of factors that go into making a successful hockey team. In the end, though, it all boils down to a single number: the team that scores...
17 July, 2017
UX Trends to Look for in 2018
When it comes to user experience (UX), creating a list of forward-looking trends presents a unique problem: UX design as a discipline is backward-looking. Even if it’s just the very recent past, we often look back for insights about how to move forward. We want...
16 July, 2017
10 Insider Tips For Efficient Content Marketing Campaign Management
Poorly designed content marketing campaigns can make even the most ambitious projects crumble. Marketers get caught up in managing different tools and systems for multi-channel campaign delivery that they fail to recognize the most important part of this marketing mission: strategy. Running a strategic content marketing...
15 July, 2017
Could HR be Fully Automated?
As a small business owner, you are consistently looking for ways to streamline your workload. You have a business to run. Employee recruitment, hiring and retention are necessary tasks, but they take away from the time you could spend making money. Could automated human resources be the...
14 July, 2017