18 Sep Create Social Posts that Get Clicks
Create Social Posts that Get Clicks
When it comes to social media marketing there is not a one size fits all strategy, which means that businesses must test a variety of tactics to discover what resonates best with their audiences.
That said, there are dozens of effective posting tips that every marketer should keep in mind. By adhering to these 16 click-worthy strategies for the social Web, you’ll be sure to increase your brand’s visibility and garner more clicks from its social community, whether they be through likes, retweets, shares or comments.
1. Appealing Copy
If you want click-throughs and interactions with your posts, you better attract the attention of your audience with appealing copy. Consider using the same rules that content publishers use for headline creation, such as keeping copy clear and to the point, using lists and numbers or noting usefulness (ex. DIY or how-to). In addition, using verbs rather than nouns in copy can impact fan interaction with posts, as verbs, by nature, are actionable. In fact, a recent study from Buffer reveals that tweets with adverbs and verbs receive higher CTRs than tweets with more nouns and adjectives.
2. Ask a Question
This tip is pretty straightforward. By asking an open-ended question, brands are setting themselves up for fan interaction. Plus, posting questions doesn’t necessarily mean that your goal is to obtain comments. Take Simply Measured for example. The company asks a question, however, pairs the question with an answer that comes in the form of a link.
3. Don’t be Too Promotional
If you’re using social as purely a promotional tool, you could be actually hurting your brand. While social networks are great places to market your enterprise, they are also great for fostering conversations and becoming more relatable to consumers. Marketers should create a plan to balance content types so that consumers can expect more from a company than simply the latest sale update.
4. Request an Action
It may seem cheesy, but the best way to get a click is by simply asking for it. According to Twitter, Promoted Tweets in timelines that clearly ask for downloads and are paired with links increase URL clicks by an average of 13 percent, while Promoted Tweets in timelines that ask for retweets increased this metric by an average of 311 percent.
5. Get Controversial
Every industry has its fair share of controversial topics. By simply opening the door to a discussion regarding one of these topics, brands can see their post interactions shoot through the virtual roof. Social media marketers can use online reputation monitoring tools to monitor online chatter and current sentiments about a topic or brand and then leverage the information to start a conversation.
6. Repost Content (Sometimes)
Reposting content is a slippery slope, because some fans may call you out on it while others will be glad to see something in their newsfeed that they may have missed earlier. Before you start testing this strategy, keep in mind that not every status update should be reposted. Also, reposting is typically a strategy that is better suited for Twitter, as the news feed moves a lot quicker, which makes it a lot easier for followers to miss a tweet. Take TMZ for example. The entertainment site shares big news multiple times on Twitter, but prefaces the reposting with words like “Earlier” or “Yesterday”.