24 Jan Starting a New Business Online? 3 SEO Tips You Cannot Forget
As the power of the World Wide Web continues to grow and everyone on the globe becomes more familiar with it, the internet is becoming an even more attractive place to start a business or to take your existing business.
There are many ways to gain exposure for your company online, whether that is via your own website, social media, forums and the many other platforms out there. However, search engines are undoubtedly an incredible source of online exposure, with Google alone now processing over a billion search queries every day. If you want a portion of all those searchers and potential customers, then you need to ensure that your website is as search engine optimised as possible. Below are 3 tips to get the best results from SEO:
Provide Great Content
This is the old adage, but it’s only becoming more prevalent as Google gets better at identifying spam and highlighting truly quality sites in search results. Don’t just create a site which is “Sell, Sell, Sell”, produce great content around your sales sections which informs and entertains your audience as well. This will attract more links and social shares and will help Google see the importance of your site and drive more traffic to it.
Write Guest Posts for Prominent Industry Sites & Blogs
As well as providing great content on your own site, you need to head over to the other key online influencers in your niche and write great content for them too. When you are starting a new business, getting exposure can be one of the hardest tasks. By providing great content and useful information for other people you can get your name out into the community, as well as getting important links back to your website which will help it rank better in Google’s search results. This double benefit makes guest posting a must for any new business.