04 May How to Write Great Content for Your Website
More and more we are seeing the benefit of writing web pages for REAL people. One of the biggest mistakes you could make when it comes to publishing on the web is to ignore the fact that you are in a conversation with your visitors.
Of course, this applies even more so if you are writing a for a blog or WordPress site. The reason for this is that you are speaking to people who can and will respond using comments, and that’s exactly what we want them to do.
Feedback and more importantly, conversation and debate is what will make people come back to your website on a regular basis.
It’s the interactivity of a WordPress blog coupled with engaging content that will spark real conversations with real people so you must bear this in mind when you’re sitting down to write your web copy.
Your goal here is to grab the attention of your visitors and to hold on to it.
It’s a well known fact that people on the internet are fickle (no offence guys!). They will scan, skip and click their way outta here if they don’t immediately find something that will fill the tiny void that is their attention span.
So, what do we do? How can we keep hold of these fleeting rascals?